Role & Responsibility (R&R)

Develop and execute effective digital marketing strategies for skincare products, with a focus on creating engaging visual content and leveraging market insights to increase brand awareness and online sales. Build strong relationships with target audiences through relevant, creative, and impactful communication.

Key Responsibilities

• Develop creative graphic designs for digital advertising, including banners, social media posts, and content visuals.
• Create engaging visual and video content to promote skincare products and effectively communicate with target audiences.
• Develop and manage content marketing initiatives related to skincare products to drive audience engagement and brand awareness.
• Analyze consumer behavior, market trends, and competitors in the skincare industry to identify opportunities and improve digital marketing strategies.
• Monitor and evaluate digital marketing performance, preparing reports and recommendations to optimize campaigns and support future marketing strategies.

Key Qualifications

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field.
• Minimum 4–5 years of experience in Digital Marketing, preferably in the skincare, beauty, cosmetics, or FMCG industry.

Knowledge & Skills

• Proficient in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Canva.
• Strong knowledge of digital advertising campaign planning, execution, and management.
• Good understanding of the skincare market, consumer behavior, and emerging trends.
• Strong creative, communication, and content creation skills.
• Ability to analyze market trends and consumer insights to develop effective digital marketing strategies.